New logo - Ready to hire a designer !

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Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
New logo - Ready to hire a designer !
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We are in a rebranding process. I have put up some characters for our logo. What do you think ?

Dan

The company is designing and producing custom made chandeliers art styled and modern.
There will be a logo but no idea for now.
Our website is www.fdstil.com

Many thanks.
Dan

vegfarandi's picture
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Joined: 17 Mar 2009 - 9:42pm
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What typefaces are that?

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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That last D need a workout. As for the general impression, I think it’s a little bland.

Tomi Haaparanta's picture
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Joined: 31 Mar 2006 - 3:16am
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I agree with Frode: that second 'D' looks like it's been in the sun for too long. And why would you draw such generic style characters for a logo. You should either use a good existing font, or do something more original. To me it now looks like a bad Times copy.

This is just an example:

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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Do you think what we have now is better ?

Please help, i am lost.
Dan

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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Have you considered hiring a graphic designer? I know a lot of creative people think they can handle their own design, but product design and identities are two very different spheres.

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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We already did hire 3 'professional companies' for logo+rebranding and spend around 4000 euro on nothing.
Good ideas are hard to come by.

I am opened to suggestion for hiring a designer.
Dan

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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Sounds like the “professional” part didn’t carry a lot of weight. Do you mind hiring abroad?

Nick Job's picture
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Joined: 24 Jun 2005 - 11:21am
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I would drop the dots, they don't help with the website address and the name itself is already naturally FD STIL because of the ligatured letters.

However I think what you have has the potential of being iconic. The only concern I have about it is that the 'F' may read as an A so may need squaring up, in that case you would square up the 'L' too.

(By the way, the second one is just the first one with sharp corners rounded.)

The one remaining reservation I have is that the letters are perhaps too heavy to adequately represent the industry that you are in which is altogether more refined! (This mark could easily be an engineering firm.)

Interesting challenge you've got there.

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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Nick Job's picture
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Joined: 24 Jun 2005 - 11:21am
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If you stretch it a bit and make it an outline it may start to fit the interiors market better...

Just an idea.

Cheers

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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Old logo is not for us anymore. We are designing 90% clasic products and the logo is like simens electric.
We also engrave our logo with serial numbers on chandelier and it looks horible.
And we have this beatiful certificates and the logo is like a post-it.

Dan

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Perhaps a formal script?

Nick Job's picture
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Joined: 24 Jun 2005 - 11:21am
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>>>Do you think what we have now is better ?

It's better than anything else you've shown us.

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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I’m sure any one of us would happily accept the job if you offered it to us. You are free to contact Nick, Dez, Tomi, me or whoever you might want to. Check out our portfolios (usually linked from each typophile profile) if you want to see what we can do.

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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Indeed

Jonathan Evenchen's picture
Joined: 27 May 2008 - 12:39pm
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Its a shame what these so called "professionals" came up for you.

If you go for a more classical look, it wont match your website design. It will match your products, but not your website. You will probably need to change it...I just don't see any kind of formal/classical design at the top of this website. Right now I can imagine the logo set in something like Bank gothic or Agency.

I like Nick's take on this, its fits your market better, as well as your current web design, without a complete rebranding. I agree with frode, any graphic designer/typographer on this forum will happily accept the job and will do an amazing job for you...So I would suggest you do hire a professional, a REAL professional, to do your rebranding.

jeo324.

Fábio Duarte Martins's picture
Joined: 23 Nov 2005 - 10:27am
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I also agree with them.

Just make sure you find a designer that suits you. Don't expect from a designer (which work you dislike) to make something you'll like.

The chances of getting a good job done increase a lot if you find someone that has a good volume of work that you identify yourself with.

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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I can change the website fast but i can not change the products. You all have to undestand i have a bad feeling about a new 'profesional'.
I know it is the best and safe way to go. Maybe you can point me to someone fit for formal design.
Dan

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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I understand your trepidation, and would like to take the opportunity to express our interest in working with you to design and develop a suitable identity (not just logo).

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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Here’s another suggestion: [[http://www.typonine.com|Nikola Djurek]] of [[Typonine]]. He has done beautiful “classical” work on the display versions of Greta and Fedra Serif, his Typonine Stencil looks amazing and Amalia is a marvellous typeface.

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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Please who is interested, my email is dan@fdstil.com
I am all open to new financial offers. We have to know what we are getting in.
Many thanks.

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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.?

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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I actually wrote you an e-mail, but got no answer. If you expect professionalism from your designerers, you’ll need to act professionally yourself.

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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Please resend the email at dan.dumitriu@me.com

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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Sent.

Robert Koritnik's picture
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Joined: 30 May 2007 - 5:52pm
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Why don't you rather show us first what you got for your 4k€? Maybe one of those possible logos would be a good way to progress it even further? Many eyes see more. Maybe your judgement of a good logo is somehow distorted by the idea you have in your head, but you got something better already. It happens sometimes with clients that have something very specific in their mind but don't realize that that idea's not a really good/usable one.

Dan Dumitriu's picture
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Joined: 27 May 2010 - 2:32pm
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Yes you are completely right. I did pay a sum of 4k but not only for a logo ... we did pay for a lot more new ideas.
But the logo work did not came out right. You will agree with me. I have stooped spending any more money for now, we all know why.















Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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One of the above reminded me of [[http://logopond.com/gallery/detail/49582|this one]]. Just a tangential association I guess...

Robert Koritnik's picture
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Joined: 30 May 2007 - 5:52pm
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Few of them are actually very nice and clean.

The ones I find promissing are (from the top):

  • #4 - need some type adjustments and symbol cleanup to reduce detail a bit
  • #15 / fdstil custom made lighting - very nice type manipulation that would work in mono colour as well; weights could probably be better adjusted/ballanced

But that's about it for my taste.