Arial in Hogsmeade?

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Eric Doctor's picture
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Joined: 16 Jan 2008 - 3:27pm
Arial in Hogsmeade?
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One of my good friends is in Orlando this weekend for the opening of The Wizarding World of Harry Potter at Universal Islands of Adventure. I was flipping through her photos, when I saw this:

Now, I know that the wizards have previously established themselves to not be great graphic designers (see this thread), so I can excuse the mismatched alignments in the fares table. But you would think that without access to digital technology the wizarding world would provide some sanctuary from that oh-so-ubiquitous Arial. But no, even in the wizarding world it appears that Arial manages to make its presence felt.

Kevin Pease's picture
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Joined: 19 Oct 2003 - 5:03pm
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I'm not seeing the Arial. I don't think the days are Arial. The departure cities could be, but it's too small to tell.

Eric Doctor's picture
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Joined: 16 Jan 2008 - 3:27pm
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Pretty sure the days are. Look at the Rs on Thursday and Saturday.

Kevin Pease's picture
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Joined: 19 Oct 2003 - 5:03pm
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The R just means it's not Helvetica. This looks like an older gothic. The O and D are wide and circular, L is narrower, and the waist of the Y is much higher.

Eric Doctor's picture
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Joined: 16 Jan 2008 - 3:27pm
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Having seen another image, it's now rather clear to me that it's not Arial. Apologies for the misunderstanding.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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"Litterae propioribus!"

Steven Acres's picture
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Joined: 2 Apr 2009 - 2:09am
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I have always enjoyed the type treatments in the movies. The wizarding world is wild and chaotic, so their papers reflect that. Why should they be properly designed? I doubt there are any designers in the wizarding world. If I could teleport and create fire with a wand, I don't think I'd be a designer, either. :)

Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
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The hard kerning (e.g. of "AY" and "AT") works against the vintage feel to my eye.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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If I could teleport and create fire with a wand, I don't think I'd be a designer, either.

However, spoken spells are useful magic, and a part of every wizard's education.
So some wizards are drawn to specialize in that more literary, and sometimes even typographic aspect of their world (just as some muggles are in our world) -- and devise kerning spells such as the one above.

Steven Acres's picture
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Joined: 2 Apr 2009 - 2:09am
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You're right, I totally forgot about the typographic spells.

"Redigo intercapedo!