(x) Display type from '78 Buick ad - neo-Somerset {Mark S}

dhannah1000's picture

I found this from a buick ad from 78-85. It looks like Goudy Heavyface but modified.
Who designed it?

oldnick's picture

The Invisible Man, it seems...

dhannah1000's picture

I will redo it Again my fault

oldnick's picture

Try redoing it again, somewhat smaller and in focus...

oldnick's picture

you're kidding, aren't you/

Mark Simonson's picture

This came up once a few years ago. It's an old film font from Headliners International called neo-Somerset. Don't think it's ever been digitized. Joe Treacy (Treacyfaces) probably owns whatever rights there are on it (he acquired the Headliners library years ago and has digitized some of the fonts).

Florian Hardwig's picture

Good memory, Mark!
Alternatively, you could have serached Typophile for ‘Buick’:
Buick font mystery solved - Somerset
Buick Buyers Guide

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