(x) Businessweek new serif font - Publico {Antonio}

Hi, I thought this might already be on here, since its fairly old news, but found nothing on the search so:

I would like to find out what the serif font is in the new(ish) Bloomberg Businessweek design. The sans I believe is the Haas Grotesk by Schwartzco Inc. (http://christianschwartz.com/haasgrotesk.shtml), but I can't figure out the text font. I feel a little stupid because I'm sure this has been talked about, but google gave me nothing.



It’s quite hard to tell from this image but it looks like Publico by Commercial Type.

also by Schwartz and from the Guardian 2005 redesign, makes sense, thanks Antonio.