Serif Pairs Well With Basic Commercial Black

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Justin Suissa's picture
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Joined: 23 Jun 2010 - 10:16am
Serif Pairs Well With Basic Commercial Black
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Hi,

I am looking for any suggestions for a transitional or modern serif that will pair well with a logotype that uses Basic Commercial Black: http://new.myfonts.com/fonts/linotype/basic-commercial-lt/

Thanks in advance.

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Thomas Binder's picture
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Joined: 13 Jan 2006 - 9:04am
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Show the logotype or show something similar, that would be helpful. Is it set tight, loose, in all caps, with background, in a box etc.?

Btw. it's not necessarily good that a corrosponding serif shares too much design with the logotype face. Think of contrast, tension.

You might ask for a serif that works with Akzidenz Grotesk (BC is [identical] similar design), some folks knows AG better.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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It would be hard to find a serif face that didn't pair well with that.
It ain't the meat, it's the motion, as Ms Muldaur once put it.

Justin Suissa's picture
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Joined: 23 Jun 2010 - 10:16am
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Thanks for all the comments. Don't have a picture yet, but I like to set it fairly tight. No box or background.

I think Miller Display is the best option I've found so far.

As far as the serif, I'm looking at trying to make Basic Commercial or Akzidenz Grotesk work with a condesnece modern/transitional serif.