Retro-modern Display Face - Vintage Tremco Ad, Progressive Architecture (magazine), Dec. 1985

Here's a tough one (the display face).

Hmm?

Comments

Is this supposed to look like war propaganda?

The C looks like it sniffed too many sealant fumes.

A strong possibility.

HALP!

Wow, that's an odd one. I don't think I've ever seen it in a type specimen book. I think I would have remembered it because it's so odd. I looked in the likely places in my type specimen library, but no luck.

Thanks Mark.

It reminds me a bit of Volvo's house type "Volvo Broad".

It's been a while, so I'll ask again: anyone have any leads on this one?

Sorry, I should know this, but: who made the Volvo fonts again?

hhp