CUSTOM TYPE: LAC custom typeface

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TypeTogether's picture
Joined: 13 Jan 2010 - 10:14am
CUSTOM TYPE: LAC custom typeface

LAC Sans was developed, in collaboration with design studio FM milano, for a pitch for the new identity program of the Center of Contemporary Art in Lugano, Italy. It is a vast project embracing many different sectors of the center, from music to theater to art. Therefore FM milano's idea was to connect all these entities with a unique typeface that would give the center recognisibility and character. The first weight to be developed was a display version to be used on posters, in the logotype and other promotional material. The typeface would then, if accepted, be expanded into a broader range of weights.
The concept of the whole identity derives from the special place Lugano, a lake surrounded by mountains and particularly the Monte Brè that is visible from the new building of the art center. The visuals are a representation of reflections, natural colours and triangular shapes of mountains.
The brief for the typeface was based on these visual ideas. It described to combine swiss typographic tradition with the specifically natural environment of Lugano and its organic shapes. The result is a rather dark display typeface, qute stiff in structure but with playful details, such as the curved outstrokes and soft stem terminals.

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Matheus D.'s picture
Joined: 18 Oct 2007 - 11:26pm

This is SO beautiful and sleek! I love it!

Craig Davidson's picture
Joined: 29 Sep 2008 - 9:41pm

Really nice! For some odd reason it instantly reminded me of the font designed for the Danish Railways!

Fernando Díaz's picture
Joined: 6 Jul 2007 - 2:30pm

Nice work!

Details I see:
. "j" seems to have more space at the right side. (look the space with the "k")
. "z" the upper stroke at the left seems to exeed too much, this might generate some tracking problems.
. "A" the middle stroke might be a bit low
. "4" diagonal stroke might be thin.
. "B,E,F,L" seem to be narrow compared to the other letters.
. "R" the leg should be a little more to the right, if you prolong the stroke it should reatch the upper left vertex.

I'm doing something similar now, so its nice to have theese examples.
Will it be available to purchase or it's a exclusive job?
Congrats!!! :)