Physiotherapy practice logo

Hi there my idea generating forum friends,

I have a Physiotherapist who needs a logo for her upcoming website and business cards - starting to get more clients etc etc. After some brief discussion as to what the brand values / message should be, she wants simple, premium, friendly. It is based in a reasonably affluent town so the clientele would most likely be well-off (hence the premium aspect).

My worry is that it doesn't come across immediately as a 'Physiotherapist' but I was finding it hard to do this without resorting to glib, cliched hands, spines and muscle references, none of which really sum up physio. The curve of the 'A' is a subtle allusion to the spine but nothing more.

The attached is the final of a few ideas and the one I was most happy with as far as hitting the brief went. I'm sure it could be improved and bettered so please fire away! *straps flack jacket on*

Many thanks

alpine_physio_logo.pdf425.31 KB
rachel.b's picture

Hi Chris

I like the combined 'A' and 'P' design, looks really nice, and also like the subtlety of the idea of a curved spine. I don't think the logo necessarily needs to say 'physiotherapist' anyway - could work just aswell without doing. Not 100% on the type curving around it though - perhaps the design should be allowed to breathe without other elements distracting attention. Perhaps simply placing the type underneath?

Hope this is some help


Mungkystuff's picture

Hi Rachel,

Thanks for taking the time to comment. I know it was some time ago and I have only been working on it on and off but recently re-visited it on the request of the client wishing to incorporate a 'Alpine' mountain sort of aspect into the design. I was worried it would end up looking a bit glib so after some playing around with ideas, settled on a subtle use of negative space and strong shapes to give the suggestion of mountains/peaks. I also put the words underneath as you suggested.

I think it needs Physiotherapy in it or it's not clear what it is for!

Anyway, if you or anyone else reads this, I'd be happy to hear responses.


Ratbaggy's picture

I think...this logo is just wrong in a lot of ways.

it's too large to be used effectively (particularly in contrast to text sizing.
it feels cold and rather old, I don't know about everyone else, but I want my medical/alternative therapies businesses to be, welcoming, with a touch of energy and modernity.



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