German letterpress c. 1970

Any idea what this may be? All the variations of this style that I have digitally don’t match exactly. (Century Schoolbook, Madison, Century Expanded ...)


Hi Jens -

It's certainly some kind of slight variation on Century Schoolbook. I think that due to the fact that the printing surface is presenting with some bleeding, the letterforms are distorted somewhat. The closest I can find to your sample (going primarily by the serifs on the W) is Monotype's version.

If this isn't to your liking, type "Century Schoolbook" into the search engine at MyFonts; there's a lot of versions available, with subtle differences.


I assume Jens is not looking for a close digital match, but for an actual ID – no?

Of course, but he says that "All the variations of this style that I have digitally don’t match exactly". I was just offering a theory as to why that may be.

Note that the initial "Wi" is kerned; this matches the available "two-letter logotypes" for Linotype Century Expanded.

Florian is right, I'm just interested in what font this is. I don't have any old specimen books to consult ...

The sample is from a custom-printed birth announcement card from 1970. I don't know if hand-composing was common for this kind of printig job then ...

The g is notably different from all the Century variations.

It might be Linotype Excelsior, or not; how about some more characters?

This is the alphabet, as complete as possible from my source.

Well, it's definitely NOT Excelsior, but I am still certain that it IS a Linotype face...

Ionic No 5 by Merghenthaler Linotype?

> Ionic No 5 by Merghenthaler Linotype?

Ionic No. 5 seems to fit.

See page 19 of the following document:

The caps don’t match.

Given its roundness, I’d check the different versions of Bauer and Baum’s Impressum. Some are quite close (the r differs in some versions).

Clarion is close as well. But as we all know, close is the little sister of futile.

^ Hmm, today I wonder what led me to the assertion that this typeface is close to Impressum…

Any new insights yet?