(x) TIME magazine serif - Proforma {Jean Paul B}

Hey all. This has been knawing at me for a while. Anyone know off hand what the serif typeface used throughout TIME Mag is? See the deck on this sample, and this one.

Comments

At this size it looks like Garamond to me, but I'll be proven wrong probably.

It's really small, but the /a/ reminds me of [[http://new.myfonts.com/fonts/fontbureau/proforma/|Proforma]]

Jean Paul is right, this came up before.

Wehey! One point for me! ;-)

Thanks y'all!