City of Amsterdam identity guidelines

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Capnhud's picture
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Joined: 25 Jul 2007 - 2:27am
City of Amsterdam identity guidelines
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Does anyone know where I can obtain the identity guidelines for the city of Amsterdam.

Angus R Shamal's picture
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Joined: 7 Aug 2010 - 1:25pm
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why?

Check this link first:
http://www.iamsterdam.com/en/amsterdam-partners/i-amsterdam/using-the-brand

or contact Kessels Kramer, the designers of the logo/brand.

Capnhud's picture
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Joined: 25 Jul 2007 - 2:27am
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The reason I asked was because I wanted to see how they indicated the font Avenir should be used in their identity collateral. Looking at an organization's identity guidelines helps me to better understand why and how a particular font should be used.

Pieter van Rosmalen's picture
Joined: 3 Mar 2005 - 3:23am
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Or do you mean the Amsterdam City branding by Thonik?
http://www.thonikbyyou.com/

Pieter

Capnhud's picture
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Joined: 25 Jul 2007 - 2:27am
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Thank you Peter this is what I was looking for. Thank you angusrshamal for your suggestion also.

Angus R Shamal's picture
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Joined: 7 Aug 2010 - 1:25pm
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That's all fine, but usually these identity guides are not for just anyone to look at and study, they are specifically for other external bureaus that do specific work using that brand (in this case for the city of Amsterdam) - due to corporate restrictions and to avoid brand misuse etc.

but you know, go through to the channels above and see. Maybe you'll get lucky.

Capnhud's picture
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Joined: 25 Jul 2007 - 2:27am
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I see they have a [[http://www.stijlweb.amsterdam.nl/|website]] that details everything