Looking for a strong, but feminine typeface for a logo


I'm designing an identity for a small internet-based writing/blogging business run by four strong, yet fashionable women with great taste and I'm looking for some possible typeface suggestions for a logo.

They are going to be writing about fashion, fine dining, consumer goods and similar topics in a space that's …er male-heavy.

The face should be strong, yet feminine. Somewhat of a classic that feels trustworthy and wise, but also has a touch of sass and knows how to party (or even better… throw a party). This party would have wine, flavoured martinis, expensive cake, tapas, and casual designer clothing. They would talk of art, popular music, twitter, contemporary fashion, and possibly even a little Futurama. The party would start at 10pm in Montreal and the hosts would be female, but anyone's invited… if you're cool enough. Think Mad Men meets Sex in the City.

The name of the business is quite masculine, but fun in a tongue-in-cheek kind of way. I'd like to contrast it with something non-masculine.

I'm leaning towards a serif, but am definitely open to a sans, slab, or even (cautiously) a thick, sturdy script of some kind. Preferably something from the 60's (or even influenced by faces of the 60's).

Any ideas?

Typehuile's picture

Jos Buivenga designs great faces. Check out


Nick Shinn's picture

Please don't use any of my fonts.

louderthan10's picture

@Nick Shinn Awe come on, Nick. You don't think any of this aligns with your own personal typographic ideologies? Not even just a hint of Sex in the City? ;)

Kidding aside, I am actually looking for something a little more classic. I don't want people to actually think these people are Mad Men meets Sex in the City. To compare using fluffy entertainment and is probably selling them way short (they are quite brilliant people). Which might be why I'm having trouble zeroing in on an appropriate typeface.

Thanks for the early suggestions!

nina's picture

Great description. Makes me think of Jeanne Moderno, which strikes me as classic but different, and feminine in a strong/rigid way.
Also look at FF Pitu, maybe that's too sharp tho, but definitely classy and very sexy.
A softer, sort of classic solution could be Mrs Eaves, but you don't want to don't use that for anything longer than a wordmark (where you would manually kern it).

louderthan10's picture

Yeah! Now that's what I'm taking about. Those are some great suggestions, thank you!

I'm especially loving Eames Century Modern. What a beautiful collection. It seems to be very fitting in terms of the historical influences and the aesthetic I'm going for. Thank you, all about seb!

Also a big fan of Feijoa and Jeanne Moderno. They might be good backups to experiment with if necessary.

nina's picture

Ah! Nice.
In the general direction of Eames (which I admire too), you might also like Sentinel (which might be a bit more masculine); maybe also check out Parry (which is a bit softer / more playful).

Nick Shinn's picture

You don't think any of this aligns with your own personal typographic ideologies?

You lost me at "strong but feminine".
In my ideology, those terms are not mutually exclusive.

nina's picture

"In my ideology, those terms are not mutually exclusive"
Um, not in mine either. But I too have found that stating them like this often helps in communication because to most people, when you request a «feminine» font, they'll name pretty, decorative, swirly, floaty-elegant designs; not «strong» ones. So while I personally wouldn't necessarily put the «but» there either, I understand that it doesn't need to come from a closed mindset but maybe just from trying to prevent a too-common, unintended reply. Now do we seriously need to argue if the original poster would correctly have to ask for a «strong and feminine» font instead?

Frode Bo Helland's picture

Strong and feminine: Ingeborg by Typejockeys.

louderthan10's picture

@Nick Shinn Okay, obviously I meant strong and feminine. Nina, thank you for helping to clear that up. That is exactly what I was going for. No mutual exclusivity intended. At all.

Nick Shinn's picture

Nina, thank you for helping to clear that up.

I don't think so, but I'm not going to press the point.

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