(x) GE imagination cubed - GE Inspira (custom typeface) {John N}

rugi000's picture

i'm looking for the header font used on www.imagination3.com

any ideas?


John Nolan's picture

This is GE Inspira, a custom font done for GE.

rugi000's picture

thank you sir!

defrancisco's picture

More info here

Richard Hards's picture

That's a wonderful thing.

Has it been around long?

I'm just off to work so I haven't got time to find out at the moment.

eriks's picture

Has it been around long?
MIke Abbink at Wolff Olins did the finishing work on the typeface, earlier this summer. Not a bad attempt for a corporate font, albeit in line with Wolff Olins

Bert Vanderveen's picture

I don't care for rounded terminals at all. And I find the GE-font rather too "artsy" and fashionable. Reading longer texts in smaller sizes will make you feel that you need to visit an optician.
On the other hand, I think Mr Spiekerman's new creation is an an excellent take on the classic Grotesk. I'd use it in a whif instead of the poor digitizations of Franklin and Akzidenz that are commonly available.
BTW: the imagination3 site is wonderful!

anonymous's picture


It's always great to see a real pro chiming in here from time to time!

I'm a sucker for the rounded terminals, although I wonder if it's almost too cute at times. We'll have to see what the eventual shelf life of it is.

Great work, as usual, on the Bosch typface...

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