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PricewaterhouseCoopers is now PwC. What is that typeface?
Posted by workwork in
21 Sep 2010 — 10:04am
21 Sep 2010 — 10:04am
PricewaterhouseCoopers' bouncy type is no more. New identity system by Wolff Olins. What is the typeface they are using?
Identity details can be here, including collateral with the same italic typeface:
http://www.underconsideration.com/brandnew/archives/pwc.php
Here's the new website, and, no, I'm not talking about the Georgia:
http://www.pwc.com
Thanks,
Eric
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21 Sep 2010 — 10:13am
Here's an image:
21 Sep 2010 — 10:27am
Custom? Reminds me of Odile.
21 Sep 2010 — 10:54am
Yes, I was thinking Odile too, as well as Prensa, but that's not it.
Here's another image. It could be custom, but I'm gonna keep looking.
21 Sep 2010 — 11:18am
ITC Carter
21 Sep 2010 — 11:27am
Ah, ITC Charter by Matthew Carter. Thanks much, Angus.
21 Sep 2010 — 3:09pm
Odile was inspired by WAD's Charter. This appears to be customized, btw. The downstrokes in Charter's italic w doesn't have that angle.
21 Sep 2010 — 3:40pm
Wow, good eye, Frode. I can't see the type on PwC's collateral well enough to determine if they customized the entire font, but the logo type is definitely tweaked. Here's a comparison: