PricewaterhouseCoopers is now PwC. What is that typeface?

workwork's picture

PricewaterhouseCoopers' bouncy type is no more. New identity system by Wolff Olins. What is the typeface they are using?

Identity details can be here, including collateral with the same italic typeface:
http://www.underconsideration.com/brandnew/archives/pwc.php

Here's the new website, and, no, I'm not talking about the Georgia:
http://www.pwc.com

Thanks,
Eric

workwork's picture

Here's an image:

Frode Bo Helland's picture

Custom? Reminds me of Odile.

workwork's picture

Yes, I was thinking Odile too, as well as Prensa, but that's not it.

Here's another image. It could be custom, but I'm gonna keep looking.

Angus R Shamal's picture

ITC Carter

workwork's picture

Ah, ITC Charter by Matthew Carter. Thanks much, Angus.

Frode Bo Helland's picture

Odile was inspired by WAD's Charter. This appears to be customized, btw. The downstrokes in Charter's italic w doesn't have that angle.

workwork's picture

Wow, good eye, Frode. I can't see the type on PwC's collateral well enough to determine if they customized the entire font, but the logo type is definitely tweaked. Here's a comparison:

Syndicate content Syndicate content