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MSP logo

nrcreative's picture
Posted by nrcreative in
29 Sep 2010 — 12:39pm

I'm looking for critiques on the mark and type, it's for an investment management company which uses complex algorithms to place statistically favorable trades for clients. The client asked for a simple mark and strong, clean type.

The mark represents "sine waves" in the shape of an abstract "M."

Also, how is the kerning?

riccard0
29 Sep 2010 — 2:55pm
riccard0's picture

For psychological and aesthetic reasons (if not mathematic), I would make the descending curve smaller than the ascending ones.
Also, the type seems a little bit too rough.

Curious29
4 Oct 2010 — 8:11am
Curious29's picture

I think the type is to be smaller and each word is to start from capitals

reelnarced
5 Oct 2010 — 8:16am
reelnarced's picture

i opened this hoping it was a Microsoft Paint logo

workwork
9 Oct 2010 — 1:00pm
workwork's picture

The letterspacing (which is not kerning) could use some massaging. Look at the pairs of letters the repel each other the most, like the N-A-L, R-T-N and the R-S combinations. The white space created by those letters stand out among the tighter fitting letters. I would spread it out overall until the white spaces echo the current widest gaps.

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