Fourmation Logo, More expert advice needed? This is a hard one!!!

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Michael palmer's picture
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Joined: 7 Aug 2006 - 9:18pm
Fourmation Logo, More expert advice needed? This is a hard one!!!
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Hi there,

I am in desperate need of some much needed critique for a logo I am developing. The logo is for a sportswear company I am starting up.

The company name is fourmation, I did want to use the company name formation but couldn't. I then justified calling it fourmation because of the numbers used for formations in sport etc...drill me if I need drilling haha.

Anyways I decided that because its a logo going on sportswear that in needs to be simple, effective and work in one colour only. Attached is a concept that stood out for me, the word fourmation will appear below it. I wanted the logo to refer to the number four somehow but not in a cliche way...I am sure we call all dream up something in no time using the number 4, I didn't want it to be that easy.

As you can see in the logo there is both a "f" and a "4", I need to know if this is obvious enough to work? I am worried that the 4 doesn't look convincing enough, am I right?

Please help!!!

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Well, I like it. Sure it says "sport". F is more evident than 4, but it shouldn't be a problem.
Only thing is, I keep seeing an H in the white.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Prior to reading the post and only looking at the mark, I saw two 'f's at first. And then I saw the H in the middle.

That may not be an issue at all, but thought I'd mention it FWIW. Having the name 'fourmation' underneath might remedy that completely. I don't think the 4/f thing is obvious, but being overly obvious isn't necessarily something you need to have for a successful logo.

Michael palmer's picture
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Joined: 7 Aug 2006 - 9:18pm
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Thanks heaps for your comments guys, really appreciate it.

I did spot the "H" in the middle and I also saw this as a potential problem. Personally I like that logo as a visual, it's simple but is it effective?

I don't know if the "f" and the "4" need to be obvious, maybe they do, I am unsure of this. But as mentioned you then have the "H" forming, this could be a big problem I think.

I like it but is the execution there? Is there to many questions to be asked of the logo rather than just working?

Please help you awesome people you!!!

Justin Chodzko's picture
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Joined: 21 Apr 2008 - 7:32am
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Shorter crossbars would probably get rid of the H.

Michael palmer's picture
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Joined: 7 Aug 2006 - 9:18pm
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Can anyone else help me? Any other comments?

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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The whole thing feels squished vertically. I think you could bring out the F/4 idea more, and get rid of the H problem. Maybe try having the two parts relate to each other differently, like shifting one right and one left. Good start!

Michael palmer's picture
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Joined: 7 Aug 2006 - 9:18pm
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Thanks for your comments, I think I might strat from scratch haha