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Typographic quote - meanings

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Kayleigh O'Dell's picture
Joined: 22 Oct 2010 - 9:54am
Typographic quote - meanings

I've been looking at typographic quotes, some from the forums on here, and just wondered if anyone could expand on the meaning of the one that attracted me the most?

"Helvetica is the typeface for a deserted island" - Friedrich Friedl

I'm asking just so I can get my head around the understanding of the quote, would be great if anyone could emphasise the meaning of this to me!


John Lyttle's picture
Joined: 24 Jun 2009 - 1:13pm

It’s a clever quote and works on two levels:

1. Friedl compliments Helvetica by suggesting that if one were to be cast away on a desert island (à la the BBC’s Desert Island Discs program) and could choose only one typeface, Helvetica would be the one; and

2. Friedl also hints that Helvetica itself should be banished to a desert island.

That’s the way I interpret the quote. I could be making s*** up in my head. It happens.

Simon Daniels's picture
Joined: 11 Apr 2002 - 6:37pm

Close. Friedl was actually commenting on the opening typography for the TV show Lost.

Florian Hardwig's picture
Joined: 18 Feb 2007 - 6:41am

The participants of our letterpress workshop thought that Helvetia was the island:

Source: jpetri.de | Making-of: Flickr

bowerbird intelligentleman's picture
Joined: 5 Mar 2009 - 5:27am

on a deserted island, no one can hear you scream.


Richard Fink's picture
Joined: 25 May 2009 - 10:04pm

But if you scream and nobody's there to hear it, does it sound like Helvetica?