Your thoughts are appreciated

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Jeff Blanchard's picture
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Joined: 29 Aug 2005 - 11:41am
Your thoughts are appreciated
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Hi,

Your thoughts on letter spacing would be helpful ... general thoughts too ...

Thanks!

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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I'm not sure about the font in the subline. I guess you're trying to pair them via contrast, but they're so different that nothing really seems to bind them together.
(I must admit I also don't really understand the subline, but that's probably just a language/comprehension issue on my part.)

Also, in the main mark the "LA" makes a huge gap. Actually kerning is kinda spotty overall. Straight-straights (and stuff like "NC") need more space compared to straight-slants. See how in GROUP there is more white between the "R" and the "O" than the other letters, due do the shape of the "R"? And the first word has a lot of slants, which need compensation.
I'd recommend to focus on 3 letters at a time and try to make them equidistant in terms of how much «air» is between them (so first focus on "BLA", then on "LAN" etc.).

Jeff Blanchard's picture
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Joined: 29 Aug 2005 - 11:41am
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Thanks Nina! That is very helpful!