SARK Brief; Research [part 2]

Back to the research, I looked at various graphic designers like Paul Rand, Milton Glaser, Walter Landor and Charmayoff & Geismar amongst other designers. These were all quiet inspirational to my ideas generation, especially Paul Rand's logo designs. Rand's logos were just in a class of there own when it came to simplicity and style. Yeah, I've seen them all before from previous research finds, but every time I look at them they still look timeless and amaze me how well they explain the brand.