So I'm working on an identity for a ghost tour in Seattle. It's focus is the history around the Pike Place Market.

I agree with the client that it's not quite there. She wants it a bit rougher in form as seen in early sketches with a bit of texture. The exploration file tries to add in a printed, texture look (just sketching over the original).

Thinking I need to take it further with more background elements. Like etching, dollar bill type, etc...

I'm taking any critique anyone can offer. Thanks.