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Can anyone out there tell me why awful lettering is spread all over
the media like a cancer?
A good example is shown in the HTC "You" ad campaign. Each lettering
style took seconds to minutes to draw. The point is the product.
I believe some of the ad ingredients have to be unusual to make us look
at the product being featured. The product is the point.
Even James Victore makes a good living from creating bad art. If that's
your bag, that's fine. It's not mine.
Paul Rand helped pioneer modern and informal graphic and advertising
design. I like some of his work very much.
The modern and informal trends in design are back in a big way.
A really big way!
Beauty is in the eye of the beholder. Sometimes, the beholder doesn't
know what beauty is.
Some people just don't take the time to see everything out there, like
I do. I'm very observant and have been since I was a child.
Very few things impress me, and when something does, I stand up and
cheer. I don't cheer, however, for what I think is bad out there. This
is the age where bad is the new good.