New Timberland Typeface?

Does anyone know what this font is called or where I can get my hands on it? They use it in the new Timberland Earthkeepers website. Looks like Rockwell but it's not. Far better. Thanks.


Looks like Neutraface Slab to me, maybe the titling weight.

thanks, dude. I was thinking the same thing. Second glance really solidifies it.