New Timberland Typeface?

Does anyone know what this font is called or where I can get my hands on it? They use it in the new Timberland Earthkeepers website. http://earthkeepers.timberland.com/ Looks like Rockwell but it's not. Far better. Thanks.
-Kyle

Comments

Looks like Neutraface Slab to me, maybe the titling weight.

http://www.houseind.com/fonts/neutrafaceslab

thanks, dude. I was thinking the same thing. Second glance really solidifies it.