Logo for children's game company

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Yaply's picture
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Joined: 18 Nov 2010 - 7:09am
Logo for children's game company
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Hi everyone, I'm redoing a logo for a company producing educational games for children. The logo is supposed to appeal to children and educators (parents and teachers). It should have a "smart child" look about it.

Could people please give me their opinion of the design that I have made including font?

Penn Glendinning's picture
Joined: 25 Jul 2008 - 1:09pm
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Don't try to fit the name into the mark and remove the black stroke around it

Yaply's picture
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Joined: 18 Nov 2010 - 7:09am
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Thanks Penn. I took out the words and lines from the logo (see attachment 2 above) but it looks a bit weak. Don't you think that the lines give it more structure and child-like feeling (see attachment 3)?

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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Perhaps you can try and form K out of jigsaw pieces by rotating blocks on the left in a certain way?

Yaply's picture
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Joined: 18 Nov 2010 - 7:09am
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Thanks Apankrat. I don't think you can make a K with squares. It would require changing the idea completely, I think.

The jigsaw is not a new idea but it symbolises things coming together in order. Plus the company is doing educational games. Does that idea come through?

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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If you just detach the lower right jigsaw piece mirroring the top right one (but maybe with a slightly different angle, if the “in order” part is needed), you could retain (or even strengthen) the concept while visually reminding the K.

Yaply's picture
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Joined: 18 Nov 2010 - 7:09am
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Thanks Riccard0, I had a go at your idea but couldn't get it to work. Jigsaws are actually very complicated with all the male and female parts etc. It's hard to get them to do anything in between chaos and all fitting together.

Yaply's picture
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Joined: 18 Nov 2010 - 7:09am
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Comments on the font?