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The opening titles were done by Stephen Frankfurt. There are at least two weights of the type in question used. It's quite close to a tightly kerned Akzidenz Grotesk Bold, but feels a bit shorter. Could it be a lesser-known version of a famous typeface, say, Ludlow's Record Gothic? Could it be small caps? Were small caps ever offered with Franklin/News/Trade Gothic?
The opening titles on YouTube, I link to this one with an alternate soundtrack because of the ones I've found, this one distorts the picture's dimensions the least.
19 Nov 2010 — 1:52am
Maybe Akzidenz-Grotesk? (AG Old Face might even be a better fit, but it wasn't designed until 1984.) [EDIT: should have read the description more carefully -- looks like you've ruled Akzidenz out]
19 Nov 2010 — 1:32pm
You know, I must have just gotten mixed up seeing the titles flattened out in the YouTube video I linked to. Akzidenz Grotesk is looking to be it.
19 Nov 2010 — 1:35pm
Hmm, don't think it is. See the long bar and strong arc of the G. But don't know what it actually is.
19 Nov 2010 — 1:35pm
Not necessarily: look at the "G" in "Mockingbird".
19 Nov 2010 — 7:17pm
Right; the rubbing to me doesn't look like it was created from the same type family as the rest of it.