choose/critique my new brand

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dottedspot's picture
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Joined: 19 Feb 2008 - 2:37pm
choose/critique my new brand
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Hello,

Since one is often one's own worst client, I'm at a loss for branding myself. Please help me choose my new brand logo!

Customer: my interaction design consulting company: sqrd. Located in Silicon Valley with clients/projects focusing heavily on data visualization, so a little more on the geeky/mathy side.

Logo will be used almost exclusively online and on business cards.

Thanks,
Julie

Arno Enslin's picture
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Joined: 30 Jun 2009 - 3:48am
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The letter spacing looks a bit uneven. I would try to shorten the r and drag the d slightly to the left. And then I maybe would drag the pair r and d to the left, but only a little bit.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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In the first one, the q and d counters are too big.
In the other ones, as Arno said, the r should be modified to harmonise with the curve of d.

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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I am not getting "data visualization" nor "interaction design" from this at all.

Reynir Heiðberg Stefánsson's picture
Joined: 19 Nov 2010 - 11:15am
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Would drawing the logo to suggest a graph plot help?

Nick Cooke's picture
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Joined: 25 May 2004 - 2:29am
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Do I recognize my own Houschka there Julie?

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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My main concern is the name itself. Is it pronounced 'squared'? If so, people may have a tough time converting the verbal name with the URL in their head.

Andrew's picture
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Joined: 16 Aug 2010 - 3:40am
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I think with a little concentration on balancing the counters with the other letters as mentioned would help but am troubled by the fact that to me this does little to reflect either data virtualization or 'geeky/maths'.

If I had to choose a design from the 3 featured I would choose the middle version, it has a fun touch with the red but without overdoing it.

Edit: A bit of a gimicky suggestion but maybe extend the q to feature a tail, as in my example, suggesting the x and y axes of a graph?

dottedspot's picture
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Joined: 19 Feb 2008 - 2:37pm
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Thank you all very much for all your responses. And yes, Nick, it is Houschka! l love it dearly. (Sort of star-struck now:)).

Regarding theme, I don't think the logo itself has to reference anything math related. The aesthetic feel of it just needs to err a bit on the left-brained side of neutral, since the clients/projects do (for now). As apposed to, say, a logo for a company specializing in tv spots for children's programming, which might want to be friendlier.

Name confusion: hasn't happened yet. People are pretty used to weird spellings, and at present url typos don't resolve to anything troublesome.

People seem to prefer the thin version, overall, even though I don't feel it has enough ink in it to scale down well. I've compromised with:

I think it solves some of the q/d counter problems. Can't decide if the "s" is a smidge too far out, though.

AwesomeRobot's picture
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Joined: 13 Aug 2007 - 2:54pm
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Maybe I'm missing something - but what's the deal with the red tip? Is it just embellishment or is there a meaning there?