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Swisstype logo critique.
Posted by Sanchit Sawaria in
16 Dec 2010 — 5:33am
16 Dec 2010 — 5:33am
A logo I designed in a classroom project. Using the integration of 's' and 't'.
SwissType.
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16 Dec 2010 — 7:04am
Nice idea! Maybe tone down the weight of the inset 't' in the uppercase 's'?
Kerning also looks a little awkward in places, the 'typ' for example looks loose in comparison to the other letters, maybe allow them to touch?
Superb idea though :)
16 Dec 2010 — 8:32am
Hey thanks alot!
The logo came as a surprise though,
actually I was only doing the integration. ;)
Check it out if it looks better now.
16 Dec 2010 — 8:57am
'typ' looks much more comfortable. Might be worth making the whited out 't' in the cap 'S' more like the swiss cross by making both stroke widths the same?
16 Dec 2010 — 9:00am
Don't you think that'll hinder with the legibility of 's' ?
16 Dec 2010 — 9:45am
Uhm. I can shake off an image of a (Christian) cross in S. Definitely a nice monogram idea though.
16 Dec 2010 — 9:53am
It is the proportion of the cross that pushes it towards the christian look. Make the top stem the same length as the lower and horizontal bars to give it that perfect Swiss 3 by 3 grid. If that is not enough, try moving the cross right a small amount so you just get the beginning of the lower stroke terminal of the cross cutting into the lower S curve.
17 Dec 2010 — 2:01am
I don't believe it will hinder the legibility if you follow Dezcoms suggestions. You may have to bring the 'cross/t' down in size a little to work successfully.