corporate typeface for cocktail workshop company

typeidentity's picture

A friend of mine started a new business called Cocktails 4 U. He gives cocktail workshops and serves as entertainment on company parties and such.

For creation of the logo I wanted to stay away from the cliché cocktail logo's. Instead I tried to find an appropriate typographical solution. (look attachment)

This is the look and feel that I was aiming for:

- 60ties cocktail vibe
- classy but not too chic
- red, black and white
(think NBC's show Mad Men)

Now with the logo more or less done I am looking for a sans serif corporate typeface.

Gill Sans Light (Condensed)
Frutiger Light (Condensed)
.....
...

More/better suggestions?

Feedback on the logo is also very welcome. ;-)

Kazyole's picture

I have some critique on the logo if you're still open to it:

Your x-height seems a bit on the low side. I realize that it's part of the look you're going for but I'd consider moving your cap-height down a bit so that the ascenders don't break up the flow of the word so much. It would also help with that very large space you have in your C (which feels a bit awkward to me) and the somewhat narrow appearance of your 4. Other than that, the t doesn't typically extend (or at least doesn't have to) to the cap-height, so you might consider bringing that down a bit, which should help with the flow.

As for the Corporate face, are you looking for something that's going to forward that 60's cocktail vibe, or something a bit more neutral?

Mad Men is on AMC by the way

arialcrime's picture

Hello there!

I have the same feeling as Kazyole concerning the "C". It somehow appears to be to slim compared to the rest. At the same time the 4 could have a bigger "body" by lowering the horizontal line even further to get this kind of vintage look.

Maybe Neutraface would also be a possible choice for the corporate font, not just because the name's more «neutral». ;)

JamesM's picture

> 60ties cocktail vibe
- classy but not too chic

I don't associate the "U" abbreviation with the 60s, nor does it strike me as being classy. I associate it instead with casual text messaging.

I know you didn't pick the name; I'm just saying that the style goals may not be a good match for the name.

penn's picture

I don't associate the "U" abbreviation with the 60s, nor does it strike me as being classy. I associate it instead with casual text messaging . . . the style goals may not be a good match for the name.

Agree especially with this, but also everything else that's been said. [ What was said about the "U" goes for the "4" as well. ]

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