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corporate typeface for cocktail workshop company
Posted by typeidentity in
28 Dec 2010 — 9:54am
28 Dec 2010 — 9:54am
A friend of mine started a new business called Cocktails 4 U. He gives cocktail workshops and serves as entertainment on company parties and such.
For creation of the logo I wanted to stay away from the cliché cocktail logo's. Instead I tried to find an appropriate typographical solution. (look attachment)
This is the look and feel that I was aiming for:
- 60ties cocktail vibe
- classy but not too chic
- red, black and white
(think NBC's show Mad Men)
Now with the logo more or less done I am looking for a sans serif corporate typeface.
Gill Sans Light (Condensed)
Frutiger Light (Condensed)
.....
...
More/better suggestions?
Feedback on the logo is also very welcome. ;-)
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28 Dec 2010 — 10:22am
I have some critique on the logo if you're still open to it:
Your x-height seems a bit on the low side. I realize that it's part of the look you're going for but I'd consider moving your cap-height down a bit so that the ascenders don't break up the flow of the word so much. It would also help with that very large space you have in your C (which feels a bit awkward to me) and the somewhat narrow appearance of your 4. Other than that, the t doesn't typically extend (or at least doesn't have to) to the cap-height, so you might consider bringing that down a bit, which should help with the flow.
As for the Corporate face, are you looking for something that's going to forward that 60's cocktail vibe, or something a bit more neutral?
Mad Men is on AMC by the way
28 Dec 2010 — 10:38am
Hello there!
I have the same feeling as Kazyole concerning the "C". It somehow appears to be to slim compared to the rest. At the same time the 4 could have a bigger "body" by lowering the horizontal line even further to get this kind of vintage look.
Maybe Neutraface would also be a possible choice for the corporate font, not just because the name's more «neutral». ;)
28 Dec 2010 — 12:10pm
> 60ties cocktail vibe
- classy but not too chic
I don't associate the "U" abbreviation with the 60s, nor does it strike me as being classy. I associate it instead with casual text messaging.
I know you didn't pick the name; I'm just saying that the style goals may not be a good match for the name.
9 Jan 2011 — 6:17am
I don't associate the "U" abbreviation with the 60s, nor does it strike me as being classy. I associate it instead with casual text messaging . . . the style goals may not be a good match for the name.
Agree especially with this, but also everything else that's been said. [ What was said about the "U" goes for the "4" as well. ]