Personal Logo Critique

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David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
Personal Logo Critique
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Hi Typophiles!

My initials are d, l, and s, and they are really hard to put together into a personal logo. Believe me! This is my seventh official attempt at constructing a cool identity. I sort of want to convey professionalism and perhaps invoke a little mythology (a little hydra/lochness monster comes otu of it) while at the same time having my initials (a) evolve into each other and (b) come together as a what some might call a typographical swash or like something you might find in Adobe's Wood Ornaments type.

I'd love your artistic opinions on it--I know it's not done yet, but I don't know what it needs exactly. It is coming off a little bit messy. I'd love to hear what you have to say so I can finally finish it! I'm attaching a larger version. Thanks again in advance!

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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The curves aren’t there yet.
Especially the bottom left one: either it should be rounder or straighter.

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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Thanks for your comment riccard0. Should I just keep playing with them until it "works"?

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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I think it has potential. Give yourself a direction and keep tweaking! :-)

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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Updated some of the curves... am I on to something?

Reynir Heiðberg Stefánsson's picture
Joined: 19 Nov 2010 - 11:15am
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I think it will look more natural if the curves don't connect all at the same point.

Trevor Baum's picture
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Joined: 16 Dec 2010 - 8:57am
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It still looks like SSS or sls to me. The 'd' doesn't really come through.

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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@Té Rowan: Where do you think they should connect instead? I kind of like how it looks like a bird with wings if you tilt your head a little bit, and I'm worried about complicating it if I separate the curves. What are you thinkin'?

@Trevor Thanks for your comment. Any ideas on how to make the ''d' more prominent?

Reynir Heiðberg Stefánsson's picture
Joined: 19 Nov 2010 - 11:15am
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Was thinking of spreading them further apart on the curve. Of course, you might prefer the 'root branch' look...

Owen Fender's picture
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Joined: 5 Feb 2008 - 7:14am
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Is it supposed to suggest hair?

Nicolas Cervantes Jr's picture
Joined: 5 Jan 2011 - 1:09am
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I think the d comes through more than anything, but I don't see an I or S anywhere unless i'm told.

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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@Neeko That's an L, not an I, sorry!

Justin Chodzko's picture
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Joined: 21 Apr 2008 - 7:32am
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Have you tried rotating it anti-clockwise a bit so your d is back-slanted (like script on old maps), your l is more upright and you have space on the right to put more of a curve into the lower half of your s.

Reynir Heiðberg Stefánsson's picture
Joined: 19 Nov 2010 - 11:15am
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@Justin_Ch - Grr! You worded it before I could!

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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Good suggestion! Here're now the two ones we have, 7_1 (a) and 7_2 (b) side-by-side.

Unified's picture
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Joined: 11 Jul 2007 - 5:16pm
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I think b reads better like a 'd' and 's', 'l' is kinda tricky. i might suggest smoothing out the inner curves on the bowl of the 'd'. what it look like if you rotated the whole piece another 10 degrees clockwise? looking good!

Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
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This doesn't mean you shouldn't use the logo, but I think any hopes you might have that somebody will pick out three different letters out of this, unprodded, are in vain.

Unified's picture
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Joined: 11 Jul 2007 - 5:16pm
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agree. still a nice mark.

Vladimir Tamari's picture
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Joined: 4 Nov 2007 - 11:15pm
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Perhaps you over-compensated the tilt in b . To improve readability you could thicken the bowl of the d and perhaps close the gap of it's tip a bit more. For the three top tips make the d's almost (but not quite) straight, the l's less so and keep the s's as is to have a progression of curvature. And/or you can detatch the d from the set at the bottom making a small gap between it and the edge of a cursive capital L which remains joined to the s as it is now. That would need a flatter bottom curve of the L+s ligature. I tried it it looks good that way.

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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Thanks for all the comments, guys. I'll make the changes tomorrow. And just to clarify, @eliason, I think you bring up a good point. I don't think it's necessary that every initial is picked out, especially because I like it being a little cryptic and it will mainly be accompanied with my name below it--I just want to maximize legibility and clarity. :)

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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Ladies and gentlemen, I present to you... c!

Owen Fender's picture
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Joined: 5 Feb 2008 - 7:14am
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Still a dodgy curve on the third 's'

Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
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Since you really only need the full curve at the top for the /s/, you might try raising it and stopping those other ascenders lower and straighter.
That way the whole thing will take on the the silhouette of an /S/ and look less "hairy"

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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Wow. I really didn't like C. Here's D. Thanks so much for all the comments--took a fresh look at it and worked with the comments to smooth out C and trasmute it into D a little bit. Thoughts, now? To be honest, I'm stuck between A and D... don't know if I'm playing favorites to the former because it was the first prototype, though.

Justin Chodzko's picture
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Joined: 21 Apr 2008 - 7:32am
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I like version d best, but if you want to make the l read better I'd uncurl the hook at the top a bit. However it's a nice image even if the letters aren't spotted.

Vladimir Tamari's picture
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Joined: 4 Nov 2007 - 11:15pm
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I agree fathairyape - without major changes to improve readability and yet preserve a dynamic simplicity, (a) is the most satisfying design. Its cool, and looks like a bunch of musical notes

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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Pubes!

Awesome :)