Professional advice needed.

Neeko's picture

Hey there fellow typophiles, I am a design student in need of some help. I need to create a logotype/brandmark for myself. My name is Nico and I think I have settled on a design I like that utilizes Gill Sans regular with some illustator work added. I want to know what professionals think about it just to see where I am or if I'm just kidding myself. Absolutely any critique or question you have is welcomed, good or bad. thank you.

riccard0's picture

I read nicc?
You should work first in black & white, and add colour later.
Also, working with geometric and/or stencil visuals, n appears out of place. Adding a gap in it could resolve both problems.
Finally, you should revise spacing.

brianskywalker's picture

Yeah... Is it nico, or nicc), or niccc?

dtw's picture

Agreed; part of the problem may be that the stencil-type gap in the 'o' is wider than the spaces between the letters, yes?

Bert Vanderveen's picture

\i\ – \c\ needs some more space. It looks like you messed up the stencil-o — it’s not symmetrical. Start with the proper o and use a gap that has a relationship with the thin part of the \n\. To complete the look and maintain logic you should also cut the \n\.
Reposition the dot on \i\ - it should be centered on the stem!

Coulourwise: there is too much contrast between the olive-shade and the dirty blue. Up the olive.

Neeko's picture

wow! thank you everyone for your advice these are things which I would have never caught. It helps getting a look at it from a different pair of eyes, especially if those eyes are professionals. I'll definitely fix the spacing and try something with the n. Thanks a million everyone.

Alaskan's picture

Once you make all the changes mentioned so far...maybe, just maybe, apply the same treatment to the tittle? Perhaps just add the break without a counter? Shrug. It might add interest and continuity, it might not. Worth checking out at least, IMO.

I also recommend printing your work in progress, in multiple sizes from an inch upward. It may seem counter intuitive since you can zoom on a computer, but it's amazing what you see on paper that you miss on a monitor. Oh, and I agree with Riccard0 that working in black and white is an absolute must until the design is finished. Add color last.

1996type's picture

The tittle is not directly above the stem of i and it's a little too small.

Neeko's picture

Great, thanks for the advice, I'll try the tittle with a break and see how it looks. and I definitely have to work in B/W .

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