I have been asked to provide some input for a friends independent fashion boutique. The challenge is to aid in the development of an online presence and also for a variety of planned print materials. The current font choices for the two shop names don’t really work as well as they probably should (and I’ve never been a fan of Copperplate Gothic — for some reason it was popular as a display font when I was completing my architecture studies — and that was the mid 1990s!). The loose brief is below:
“Illustration with improved fonts listing only shop names and a heading somewhere that says:
‘Contemporary jewellery, clothing and objects — Australian made and designed.’”
The overall feel as described by the client/owner is:
“Inspiration for site: a jungle and garden with a touch of Alice in Wonderland……………”
The suggestions which I have made so far have not really hit the mark and I would appreciate any suggestions which anyone has. Last suggestions were two emigre fonts: ‘Brothers’ for Alice & ‘Priori Sans’ for Ivy.
Please ﬁre away.
Font suggestions for an independent fashion boutique