New NBCUniversal logo

Hey, does anyone know anything about this new NBCUniversal logo? Custom or somethin'? Sort of a fresh direction for a broadcaster. Thanks!

Comments

It looks like a lightly modified ITC Elan.

The caps have some of that Copperplate look to their serifs

Either way, it looks so old, perhaps Silent Movie era is what they are going for but why?

Good question dezcom. This wordmark looks dated and unremarkable to me.