Nice, serious, but not very rock'n'roll, although that is a tricky combination. I don't like the white space between L & I. Is that space meant to represent something? L looks like it is from a different, wider face. I'd also widen V a bit so its counter comes down lower.

L is too wide and the counter of V should be moved down. Spacing is also a bit tight and it's hard to distinguish EVA and LINGON as two seperate words.

thanks,

some modifications

"Kreativa Killar" is swedish for "creative guys" but it sounds better in swedish. This part is going to be incorporated into a laurel wreath that will symbolize film production.

any feedback appreciated.

Peter, sorry, but I don't see a beaver at all. I did, however, see lots of other fun things. The first thing I saw was a dog wearing a raspberry beret. Next thing I saw was a little alien wearing wide hip-hop pants. Then, circular wings of a bird. In short, if this was an ink splotch test, I'm officially nuts.

I'm sorry, I know this isn't very helpful, so here's a picture of my nephew's favorite stuffed animal for a little beaver inspiration.

Wow, you are going to have to really work to fit all that stuff into the logo. In my opinion, it is too much focus on the images and not enough on the concept that is communicated. Maybe a beaver wearing a raspberry beret means something to you, but what does it mean to anyone else? Lingonberry, Beaver, Rock N Roll, Serious, Ingmar Bergman, Awarded films, etc. It is just too much for this logo to bear, I'm afraid.

hairy beaver

Why is the beaver blindfolded?

Yes, very.

I don't see a beaver, sorry. It's more like a house cat, with the "teeth" being a collar. Teeth aren't dark and the face shape is off. The key to a beaver face isn't just big teeth, it's cheeky too. This client seems to want a cartoon illustration, not a logo.

But more importantly, I really think this client is part of an elaborate April Fool's Day prank.

Kreativa Killar looks Russian/constructivist to me. The lack of eyes makes it hard to see that it's an animal at all. But if you really want a beaver, maybe you should do something with the tail, so at least it's clear that it's a beaver.

After all these iterations I still find this logo too busy. And if you'd like to speed this creative process up I suggest you simply forget about colours and work in a single colour only.

And by having all these element in your symbol I don't see anything related to those film awards logos. If somebody tells me that this should relate to it then yes I could say "ok it resembles a bit" but without anyone telling me I wouldn't come up with this relation at all.

I don't think this works and I think you're too distracted in beaver details that don't work as expected. I think you've come to a point where you should step back and think of the general idea that you'd like to accomplish here.

Looks like a wolf with beaver teeth

Sorry, it doesn't look much like a beaver to me, and as litera said it's way too busy.

If you're looking for visual reference, you might try going to http://www.iStockPhoto.com and using their search box to search for "beaver", then on the results page click the "illustration" checkbox to filter out photos and leave just the illustrations. You'll end up with 5 pages containing over 200 beaver illustrations, and perhaps some will serve as inspiration.

> trying to find a nice frame for it

Have you tried a movie can?

Even though you have added a movie camera, it does not say film production. You need to focus on the concept more, this one is just not communicating well.

How about a laurel wreath on one side, and a stylized beaver tail on the other so that they look symmetrical? To me the beaver tail needs to have a grid pattern on it to be clear what it is.

> very communist haha

Or Japanese Navy like, depending if it's a beaver or 40s-style stylization of a villain (like those in a war-time Donald Duck cartoons).

Updated version

Any feedaback appreciated, thanks.

neon genesis evangelion?

also, your conceptual approach seems weird, first you mention it's about the work ethic of the beaver...but then you're going on about referencing propaganda posters—which is generally associated with influencing the attitude of a community toward some cause or position so as to benefit oneself. Which doesn't seem all that positive.

as clauses has said, the thread is all kinds of awesome. but you still don't have a logo.

?
It's really highly problematic (I think) to treat «concept» as something separate from «visual style» (as sort of a coating that can be slapped on or not). Form isn't just style – it communicates, and it's charged with meaning. In other words if you don't want people to have associations in the direction of [political] propaganda from a distinct historical reference period, if you don't want to hint at anything that propaganda posters represent then maybe you shouldn't make it look like a propaganda poster.
I agree it looks kinda cool... but it's still completely unclear what this needs to communicate.

Why is the G round now?

So that GO relate to the camera rolls.

I like it; it's cuter and friendlier than before.