Is Unit Slab good with Gotham Narrow?

Joma's picture

I was thinking of pairing Gotham Narrow and Unit Slabtogether for a magazine. Stylish but serious. I may also use them in print for a book that accompanies the magazine's branding.

Two questions:

1) Are these a good match?

2) If you had to pick a simple typeface (serif) for the book's body text, what would you choose?

Thanks!

Nick Shinn's picture

1. Yes
2. Unit Slab, with ample leading, expanded 10% horizontally. There is a prejudice against horizontal scaling, but the effect varies from type to type, and IMO a face such as Unit Slab is not adversely affected by it; let your eyes be the judge.

Joma's picture

Interesting. Thanks for that! You think several hundred pages of Unit Slab would be ok?

Joma's picture

After looking at it in smaller samples I see what you mean. I haven't done any full books before and wouldn't have thought of anything but a "typical" serif.

Nick Shinn's picture

You think several hundred pages of Unit Slab would be ok?

I don't know what kind of book you have in mind, or what kind of page layout.
I had assumed it would have a somewhat interesting design, being "a book that accompanies a magazine's branding".

Joma's picture

Fair enough... I did imply that. :) It is a book that "shares" the magazine's branding, and true, it will have some unique layouts, but mostly it will be a standard "chapter book" type book.

Do you still think Unit would make a good choice? If not, any other thoughts/suggestions?

Nick Shinn's picture

I don't see why not, but why not work with it on a page and see for yourself?
After all, if you are already using it in the magazine, wouldn't you want to see if such a magazine choice could also be made to work in the accompanying book? Isn't that the challenge, to find a typeface that has such brand consistency across two (or more) genres, and presumably different paper stock, and yet still excels in each?

Joma's picture

While I would never blindly accept anyone's advice (even a guru such as yourself), I do see and agree with your point. "Try and see" is the only real way to find out. I tend to obsess over this kind of thing, so input is a good way to choose an investigative path, even if it is not the ultimate decision.

Thanks again for your input!

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