Love some feedback

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David Russell's picture
Joined: 8 May 2003 - 11:00am
Love some feedback

I am new to Typophile and would appriciate any constructive critisisms for the logo. It is for a business analysis company.



simpro (2.2 k)

Peter Markatos's picture
Joined: 17 May 2003 - 11:00am

I’m new here as well, and I can’t see the logo you are referring to. But that could just be me

Tiffany Wardle's picture
Joined: 13 Jul 2001 - 11:00am

The ole .unk problem. That’s what I’m seeing. How about this?

simpro.swf (2.0 k)

George NISIOIU's picture
Joined: 30 Apr 2002 - 3:13am

well, well, well…this is way too much
FFcocon used in three different identities (one by a Romanian friend of mine, one by another dutch designer and this…) within one week beats my power of understanding. To me, this font (an original fontsmith font designed for durex collateral) would never do for a logotype … it has too much distinctiveness in itself to ever make a good choice for a corporate identity …

george //.

Héctor Muñoz Huerta's picture
Joined: 21 Feb 2003 - 11:00am

I tought distinctiveness is good in identity, looking like everyone is death, isn

Paul Yamagata-Madlon's picture
Joined: 10 May 2003 - 11:00am

Durex condoms? Interesting. It does look a little rubbery. I think it suits logotype better than text, but it does have too much character. Perhaps a little refinement could personalize it.

Is that “s” part of the typeface? It looks a little wonky, particularly leading to the spurs.

The logotype looks a little tight in the “sim” or loose in the “pro.”

The proportion of “simpro” to “solutions” is too extreme. If the logotype gets any smaller, “solutions” will become specks.

simpro small

The molecular metamorphosis occuring on the left half of the “o” looks a little lumpy and complicated. The forms could be smoothed and simplified to better effect.

simpro o

Hope that helps!

Paul Davidson's picture
Joined: 25 Nov 2002 - 6:44pm

I think it would look nice with just a dot pattern making the left half of the “o” — without the weird connectors and ambiguously shaped blobs. :-)

I agree that “solutions” is too small. I would try putting it after “Simpro” in a font that is one to two-thirds the size. In dark blue, of course.