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Ok, so it is that inevitable time in every brand's life when it must be made into a website.
In this case the printed materials would use Gotham Narrow as a body copy font. The question is, which is more like Gotham Narrow: Tahoma or Verdana, and why?
I have adjusted size and tracking to get all three into the same basic space and configuration. Please forgive any little issues.
I am eagerly awaiting interesting comparative notes. Thanks in advance!

15 Feb 2011 — 8:42am
I would say Tahoma. But I don't know how many non-Windows users will have it on their systems.
15 Feb 2011 — 10:14am
True. Geneva as a back-up?
15 Feb 2011 — 11:30am
Keep in mind that Geneva only comes in Regular. Also I don't know how many Linux or mobile users you are expecting.
Maybe in the end Verdana is the safer bet.
15 Feb 2011 — 12:49pm
Unix/Linux users might not be a great problem, not while the Core Fonts Project exists, anyway.
16 Feb 2011 — 12:21am
Hmmm... perhaps Tahoma with a Verdana back up is the safest then. On the web Tahoma isn't used very commonly – probably for this reason – but that gives it a bit of an edge in uniqueness.
16 Feb 2011 — 1:37am
Keep in mind tahoma has no italic, though :)
16 Feb 2011 — 2:24am
IPad/iPod/iPhone: No Tahoma.
16 Feb 2011 — 8:56am
Son of a... ok, ok Verdana it is. :) Thanks guys!
16 Feb 2011 — 12:34pm
Yeah. The italic is only in the commercial version of Tahoma. Bummer.
1 Mar 2011 — 3:45pm
I love Verdana the best!
2 Mar 2011 — 4:25pm
Targeting Windows users, you could also consider Corbel.