Colors for a company in shipping/offshore business

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Tom I.Johansen's picture
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Joined: 4 Mar 2003 - 4:55pm
Colors for a company in shipping/offshore business
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I’m making a logo for a company thats into designing pipes, wires etc. for shipping and offshore industry. I have got the typo down, but I’m having difficulties getting the colors right. They dont want to communicate typical blue navy colors, but they want to stand out as a serious, modern and creative company. The problem is that this is a conservative business group, and their customers likewise. I have tried to explain this to them, but they wont listen, so I’m stuck trying to get a decent result out of it.
Anyone got any got suggestions for colorschemes?

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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Tom have you looked into Metalics as an accent color? An orange gold or red gold would say wires, pipes to me. Also for the main color a warm or cool gray might work. If you want a stronger main color try one of the blacks with a hint of color like PMS Black 6, conservative but rich.

Tom I.Johansen's picture
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Joined: 4 Mar 2003 - 4:55pm
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Dunno why I said wires?! Meant big, chunky cables on the bottom of the sea :-). Dont know about the red and gold then. I like the idea about Black 6 though!
Any more suggestions?

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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Perception is how they see themselves, not as they are seen. If they see themselves as industry leaders then a gold color could make sense. I would look less on what they make and focus on color that reflect their self perception.