Current Urban Outfitters typeface

Can anyone ID the current Urban Outfitters typeface? I think it's from ECAL. I've checked the answered type IDs and didn't find anything on their current typeface (in use since 2010, probably).

Thanks!
Tim

Comments

Looks like a modified P22 Underground Heavy, with the e's given a square corner.

Strangely enough, the other e’s aren’t squared …

I don't know what exact font it is, but it's not maximage's “book” (“ecal”) (www.maximage.biz)
But the fun fact is that they were asked by urban outfitters to do some work for them.
So it sounds like it is just a knock-off of their typeface... classy