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Choosing complementary body fonts for magazine design

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James Elliott's picture
Joined: 29 Oct 2010 - 7:02am
Choosing complementary body fonts for magazine design

We have just embarked on a complete overhaul of the magazine style for Waypoint AirMed&Rescue. We are seeking advice on the best way to pair up a sans and a serifed font.

So far we have chosen Zapf Elliptical and Williams Caslon Text as the main contenders for the main article body text. We would like to use a modern sans face for the features to create contrast between the standard articles and the featured articles.

We're not necessarily looking for suggestions on what to use, but are simply looking for advice on the theory behind combining (and creating contrast between) sans and serifed typefaces within magazine body copy.

The current style consists of Adobe Garamond Pro Regular (9.5pt / 11.3pt) and Humanist 521 Light (9pt / 11.3pt) to give you an idea of the contrast we're looking for.

Any advice would be appreciated.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am