The client wants something vibrant and playful as it is only a boutique style hotel. I was brief with this info and just thinking a step forward in case they plan to expand then a re-brand wouldn't be necessary at all. Unfortunately, they did not consider it and what really broke my heart is when I saw the direction they're going to.
20 Feb 2011 — 5:53am
I like it. Unfortunately, I’m not your client ;-)
20 Feb 2011 — 7:42am
What was the reason behind their not liking it?
20 Feb 2011 — 9:31am
The client wants something vibrant and playful as it is only a boutique style hotel. I was brief with this info and just thinking a step forward in case they plan to expand then a re-brand wouldn't be necessary at all. Unfortunately, they did not consider it and what really broke my heart is when I saw the direction they're going to.
20 Feb 2011 — 1:50pm
welcome to "working with clients"
(seems like nice work though, but...it didn't fit the brief)
22 Feb 2011 — 9:23pm
I don't know if it's vibrant or playful, but #1 is absolutely spot on boutique hotel. At least the kind I personally like to stay in :)
28 Feb 2011 — 1:23pm
Ratbaggy makes a good point, however, it is a great looking mark.