feedback request

typeidentity's picture

Logo I'm creating for a webhoster. Core values: honest communications and outstanding service.

I would very much appreciate your feedback on letter construction and kerning. :-)

JamesM's picture

The xx could be a little tighter, but overall it's a little dull; like a horizontal stripe. Maybe you could do something interesting with the xx or with the i.

The idea below popped into my head for some reason...

riccard0's picture

r seems unbalanced. Maybe you could shorten the "faucet" (also its terminal angle doesn’t match any other).

typeidentity's picture

Thanks guys.

@riccard0 The upper curve of the facet is the exact curve of the o. The lower curve is adjusted. I will play with it a little more.

@ JamesM I will tighten the xx just a little bit more. Thanks for your suggestion but i think I will go for an additional mark in front of the wordmark. If you have any suggestions??

What do you guys think of shorten the p just a little bit and maybe making it look a little bit lighter by playing with the o bit?

typeidentity's picture

Thanks guys.

@riccard0 The upper curve of the facet is the exact curve of the o. The lower curve is adjusted. I will play with it a little more.

@ JamesM I will tighten the xx just a little bit more. Thanks for your suggestion but i think I will go for an additional mark in front of the wordmark. If you have any suggestions??

What do you guys think of shorten the p just a little bit and maybe making it look a little bit lighter by playing with the o bit?

JamesM's picture

> Think I will go for an additional mark in front
> of the wordmark. If you have any suggestions??

My suggestion would be to research the logos of their competitors (both for inspiration and also to avoid accidental duplication), and then spend a whole bunch of time coming up with concepts that communicate the company's qualities and goals and also differentiates it from the competition.

riccard0's picture

About the r, I meant the angle at which the curve is cut, not the curve itself.

apankrat's picture

Yeah, the r is definitely off. It should not be based on o's curves.

typeidentity's picture

Yeah I see what you mean riccard0. I will work on all your feedback.

Meanwhile here is something else. Font kerned by hand. What do you think?

1996type's picture

That last one is much better. Still a bit dull though. I think that for the company you're design for a more personal/open look would work better.

apankrat's picture

Something about the curves of P and R that don't match the "webhoster". Looks more like an e-commerce shopping card provider or an accounting service. Some business that is naturally boring trying to look modern and more interesting than it is. I can't really quantify it though, just a subjective impression.

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