New Adidas type


It’s most probably a custom font designed especially for Adidas. It also has a similar feel to their classic Avant Garde logo font. I like it!

Probably custom, but also familiar with Avant Garde.

Also has a similar feel to Chalet New York 1980.

Actually, it's their own corporate typeface called AdiNeue, some kind of extension of their actual woodmark "adidas". Stadium Sans is, in fact, very similar.

Nope, Stadium Sans is not adidas new font...