New Adidas type

Comments

It’s most probably a custom font designed especially for Adidas. It also has a similar feel to their classic Avant Garde logo font. I like it!

Probably custom, but also familiar with Avant Garde.

Also has a similar feel to Chalet New York 1980.
http://www.houseind.com/fonts/chalet
http://tinypic.com/r/2wp5f2p/7

Actually, it's their own corporate typeface called AdiNeue, some kind of extension of their actual woodmark "adidas". Stadium Sans is, in fact, very similar.

Nope, Stadium Sans is not adidas new font...