La MEME - Referrals needed for swash

evanbrog's picture

La MEME being French for "The Same," or "same," the M and E letterforms are supposed to have similarity with one another.

I realize it's somewhat Russian in style but that is intended and an acceptable association.

However, I think I'm looking for a swash "La," but haven't found a nice enough balance between the inherent elegance of a swash and a heavier form to match the letterforms shown here.

Am I looking for a hybrid-style swash? In any case, some suggestions for a "La" face?

But I suppose I should mention--some of you enjoy kerning so if it's off might as well let me know!

Thanks all

Alaskan's picture

You've got quite a challenge, Evan! I'd start looking at one of my favorite swashy foundries - Suditpos in Argentina. (They have a great website, but MyFonts is faster to load samples.)

I don't know what the brand is, so it's hard to know exactly what you're looking for. I'd play with Mr Dafoe, Kilo, Mrs. Sheppards, Chocolate, Whomp, RadioTime and Milk Script. Cascabel could work, too, but it's far from a swash.

evanbrog's picture

That's actually the first place I went. First place that comes to mind for scripts.

I hadn't found what I wanted--but I hadn't completely articulated precisely what direction I needed when I went through it the last time. I'll def. review it, but (people out there) please do point me at some suggestions.

poms's picture

In case you won't find a descent hybrid swash, you can look at the FF Ginger's flamboyant for inspiration. What i find interesting here, is the contrast between the brutish simple letterforms and the exquisite crazy swashes added "randomly" to this.

riccard0's picture

What about contrasting just weight and style, but maintaining angularity?
For example:

Or, at least, some angularity?

(By the way, I find MEME nice. Maybe spaced a little too thight when small. Also, I think you could enlarge the left counter on E. It helps reading at small sizes. Sigma-shaped E is pretty recognizable.)

evanbrog's picture

I'm sure I do make these things tough on the crowd, because I don't like to give anything away--being somewhat wary about the stealing of work or ideas.

I mean really it'll end up on my online portfolio but I'll try and minimize the places one might be able to grab this or that. Plus it doesn't say much about me as a designer if I ask about every little decision. It's more fun to come to the solution through trial and error til you're happy. Right?

Anyways, after seeing some examples I'm thinking the La really does need to exude some elegance--it just needs to be weighty and elegant. Which still might be difficult to find. But hairlines don't hold up against these monoliths.

Thanks for the compliment Riccardo. I like the kerning at the large scale so maybe I'll create a size-specific version for the small. I'll see if adjusting the counter works as well.

Birdseeding's picture

How about making the "La" gigantic, in some elegant formal script? E.g. Mea Culpa.

evanbrog's picture

Thanks for the reference to Mea Culpa.

Although I did not decide on it, it got me in the right direction. If anyone has a similar problem in the future, well my solution was to look at BRUSH scripts.

I settled on Shela Bold. To my eye it has a nice mix between "brush" and pen stroke, perhaps more towards the latter, but its weight is still heavier than more of the standard scripts I was looking trying to avoid.

Frode Bo Helland's picture

Am I the only one thinking that the white on the right side of E is way bigger then the left side?

evanbrog's picture

If anything I'd say it's that the first ME gap needs to be a hairline wider. Thanks for calling that out, Frode.

evanbrog's picture

Nope, nevermind--it's a jpg issue.

The E's counter makes the gap look larger, which I compensated for but it's just not visible in this web-image.

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