Hiphop/electronica act [logotype won't work]

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Mads Rahbek Hougaard's picture
Joined: 2 May 2002 - 5:45pm
Hiphop/electronica act [logotype won't work]
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EDIT: Had some trouble uploading the pictures in this post; they’re in the follow-up.


Hello people.

I’m doing a logotype for a group called Melk.
http://www.madshougaard.dk/typophile/melk_1.gif
I started out with this (very loosely outlined — no consistency whatsoever)

Then decided it was a bit too ‘sharp’, so I reworked it, trying to get a Cooper / Sauna Black -quality to it:
http://www.madshougaard.dk/typophile/melk_2.jpg

..then decided it was, after all, a bit too loose.
http://www.madshougaard.dk/typophile/melk_4.gif

However, I did like the slanted look of the previous sketch, so I did this:
http://www.madshougaard.dk/typophile/melk_5.gif

Something doesn’t look right to me. It is the M I think. Maybe partly the E as well (btw: is it legible?).

Please comment…

regards,
Mads

Mads Rahbek Hougaard's picture
Joined: 2 May 2002 - 5:45pm
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trying once again:

step one:


step two:


where I am now:

Aaron Carambula's picture
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Joined: 20 Jan 2004 - 6:03pm
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I think your sketch is sweet! Kerning aside, i think it’s got a more accurate baseline and a more descernable form for the ‘e,’ a better series of terminals, and, well, I dig the curves.

Not knowing who this hiphop/electronica folks are, I can’t tell you whether or not the fluid is better for them, but I know visually I find the sketch more interesting, and more cohesive. The strokes on the ‘m,’ for instance, are a lot more similar to the rest of the letters, where as the digitized versions don’t quite match.

I think the angle of the ‘m’ strokes aren’t supported by the angle of the ‘e,’ which appears to be violently attacking the m. maybe if the left corner of the e was not a corner this would be different.

Anyway, rock on, this is interesting stuff!

Aaron

EDIT: I just noticed that in your hand drawn sketch, the ‘lk” ascenders are not really lined up, which I think is a great detail and could help liven up your digital versions!

Mads Rahbek Hougaard's picture
Joined: 2 May 2002 - 5:45pm
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Hi Aaron,

Thanks for the comments! You make some interesting points.. I’ll try to work at it.

To some degree I also think the sketch is best.. still; I think it gets too soft for them. Guess I’ll have to try to balance the soft / hard details better..

Mads

gregory egedi's picture
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Joined: 1 Dec 2004 - 2:23pm
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hi!
I think the “where I am now:”, nr 1. version is more legible. at nr. 2 the e and the k’s hmm… righ side is quite alike, which makes them read the same. so in the worst case i could read (if i realy want to :-) ) melle…

so i thought.. I show u what i had in mind,
with a more K like thing… maybe:
melk_b

cheers Mads, i actualy realy liked ur 1st scatch too :-)

Mads Rahbek Hougaard's picture
Joined: 2 May 2002 - 5:45pm
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Hi Greg,

Thanks for looking into it. I like your take on the K.. however, I think it’s turning to a direction that’s not quite right for this.

I’ve made a new M. It’s been a struggle. Is it too different from the others?new M

regards
Mads

Tanya Sprowl's picture
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Joined: 18 Aug 2002 - 11:00am
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hey — the e in your sketch…I think you might need the curve in the eye from the sketch onto your comps. in fact if you traced your sketch excatly, smoothed out some curves, I think you got something, well I like it at least, rather then the hard lines.

strangely enough before your last revision I can’t quite see the e — seems more like “c” or just some undesernable glyph but when you flipped the m, I see more e-ness, but the direction bothers me — unless you extend the strokes on k to the same degree and lenght for some sort of balance?

just my tidbits.
-t

Chase J Goitia's picture
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Joined: 12 Apr 2004 - 11:14pm
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I also like the e in your sketch, but the m and k look sort of like Hebrew. You’ve rectified this largely in the last revision, but I second Tanya’s suggestoin regarding the curved eye. Bring back the curved body, as well

Mads Rahbek Hougaard's picture
Joined: 2 May 2002 - 5:45pm
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Hello,
Sorry for responding so late; thanks for the comments. The deadline caught me, and this is how it ended:
the end

Wish I had more time for it.

Mads.