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Google Chrome 'fast as you can think' campaign font

Anybody know what font Google is using for their new Chrome Web videos? http://www.youtube.com/user/googlechrome#p/c/5CD3EDF0437B3006

Just found Typophile doing some searches... awesome, looking forward to using this forum.


Proxima Nova or Gotham might make suitable substitutes.

Font is called GeneralGG. That's, as pointed by ricard0, a custom work by Hoefler & Frere Jones for Google.