Help refining a script mark...

KeenanC's picture

Hey guys. I'm working on this logo for a company with the initials S.E.Co, and this is a special version of the logo that will only be used on one specific product. To be completely transparent without giving away too much, the logo us a subtle homage to GE, hence the big curly E.

Any help would be very much appreciated.I need help with.

1) The terminal of the O: I like that it is not a correct script O, that it almost just feels like a flourish off of the C, but not sure how to finish it

2) The S: wider or narrower up top?

3) The overall weight and feel of the mark. I'm an amateur and I just might be missing some glaring problems.

THANKS!


typerror's picture

Take a look at (study) some refined script fonts and try to get the thick/thin relationships in line.... that will go a long way to taking care of a lot of the problems.

CreeDo's picture

I'm seeing lowercase s (or &), capital E, then O with a flourish (instead of C). An alternate capital S would work, where everything from the left-side beginning of the S to the dotted blue line is simply removed.

Then maybe the bottom of the C terminates a little lower so it's less like an O. The little swirl on the lowercase o is fine. I'd like to see more contrast between thick and thin strokes.

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