Type ID - Sans Serif "Banana Grams" font

Hi! Does anyone know what font is used on the tiles for the game "Bananagrams?" It's a nice, simple san serif. Thanks!

Large image:



Clearly there is no rule in Bananagrams against using the W as an M.

I didn't think arial at first, the "O"s on the tiles are elliptical enough that you can tell when the tile is rotated. Arial has a pretty circular "O." Looking at it now, it looks like Bananagrams just used arial and maybe just changed the o a little bit. Thanks for the help!

yes I do think it's Arial with a widened O, thought it was Akzidenz-Grotesk (Basic Commercial) but I haven't really taken the time to make sure.