Sans to complement Austin (Shwartzco)

haildesign's picture

Hi Guys,
My eyes are bleeding from looking at typefaces all day.

I am developing a brand that is focused on the purity of a product, and the approach is to use a stripped-back typeface as a core word mark.

To support the stripped back sans I was hoping to use Austin as it's emotive qualities will work well to create dynamic packaging and create a visual language for the brand.

I love the depth of the Foundry Grotesk family. I also have a picture in my mind of the word mark being similar to Trade gothic Bold Cond No.20 (all CAPS).

Any ideas?

Trevor Baum's picture

Trade Gothic is always great. Also look at H&FJ's Knockout, Tungsten, and Champion.

Frode Bo Helland's picture

Graphic (narrow version, in the works if I don't remember wrong)?

penn's picture

or there's Giorgio sans if you want to stick with Schwartz —

also, Heroic Condensed —

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