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Sans to complement Austin (Shwartzco)
Posted by haildesign in
30 Mar 2011 — 8:25pm
30 Mar 2011 — 8:25pm
Hi Guys,
My eyes are bleeding from looking at typefaces all day.
I am developing a brand that is focused on the purity of a product, and the approach is to use a stripped-back typeface as a core word mark.
To support the stripped back sans I was hoping to use Austin as it's emotive qualities will work well to create dynamic packaging and create a visual language for the brand.
I love the depth of the Foundry Grotesk family. I also have a picture in my mind of the word mark being similar to Trade gothic Bold Cond No.20 (all CAPS).
Any ideas?
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30 Mar 2011 — 9:56pm
Trade Gothic is always great. Also look at H&FJ's Knockout, Tungsten, and Champion.
31 Mar 2011 — 2:18am
Graphic (narrow version, in the works if I don't remember wrong)?
31 Mar 2011 — 2:23am
or there's Giorgio sans if you want to stick with Schwartz — http://www.christianschwartz.com/giorgiosans.shtml
also, Heroic Condensed — http://new.myfonts.com/fonts/typetrust/heroic-condensed/