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My eyes are bleeding from looking at typefaces all day.
I am developing a brand that is focused on the purity of a product, and the approach is to use a stripped-back typeface as a core word mark.
To support the stripped back sans I was hoping to use Austin as it's emotive qualities will work well to create dynamic packaging and create a visual language for the brand.
I love the depth of the Foundry Grotesk family. I also have a picture in my mind of the word mark being similar to Trade gothic Bold Cond No.20 (all CAPS).