Publishing Network

Hello, I am attempting to create a logo for a publishing company. Company name is called Publishing Network. The organization is a membership based company which allows members to access multiple publications and educational material throughout the US.

Key workds: network, access, global, books, publications,

My approach has been to create a visual that conveys that message. So far, i've only concentrated on the mark. i'd love to hear your thoughts on what is working and what is not.

Thanks in advance.

riccard0's picture

The book theme work better for the given brief. But without the wordmark, it could be difficult to recognise them as books.

Unified's picture

I should of mention it's also a collection of writers that put these books together to be shared, thus came the pen concept. do you think #4 makes a similar connection? thanks reccard0.

riccard0's picture

#4 is clever but the pen is almost lost.

JamesM's picture

In the fountain pen concepts, I wouldn't recognize any of them as pens except #1.

For the book concepts, the squarish binding makes it look more like buildings to me. And I'd avoid using thin lines to represent pages; they become too thin when the logo is used in a small size.

These concepts are a good start, but they feel a little dated to me.

litera's picture

1. I first though of doors when looking at the book concept.
2. Only in #1 I can see a pen but doesn't seem to be working. In others it's not distinguishable.

Unified's picture

@riccard0, i share the same concern. do you think there is something that could make them stand out more? a wider gap between each pen perhaps?

@JamesM, true they do have a more dated feel to them. i'm not looking to make it to modern either though. maybe more classic/established is what i'm trying to achieve. I too see the building/page issues. =)

anyway, I'll work on making this more clear. first stab at it. =)

riccard0's picture

A wider gap could be a solution. Maltese Cross effect could be an undesirable side-effect, though.

JamesM's picture

With pen concepts 2 - 4 you've got a figure/ground problem. In other words, it's hard to tell what's the figure (foreground) image (the pens) and what's the background.

riccard0's picture

Making the logo a little bit less simple, you could try to integrate both symbols: pen for input, books for sharing/network.

Unified's picture

just saw the feedback and thanks. i'll take a look at those suggestions. in the meantime thoughts on the following? i kinda see the maltese cross, but doesn't bother me to much... i think. hoping the pens are more recognizable as well. books hopefully don't look to much like building or doors, but more communicates a connection/network of literature. thoughts.

riccard0, when you say less simple, do you mean more illustrative?

riccard0's picture

Less simple as in two different symbols put together (which is more difficult to make it work).
In your new samples, the first one resembles a butterfly. In the second one the books are still difficult to recognise as such.

Unified's picture

Yup. I can see the butterfly. =( thanks. i might have to revisit my first attempt. I'm liking the second concept a little more. i think the "Publishing" word helps aid that visual connection of books, maybe?

Unified's picture

I wonder if I'm being to literal? hmmmm.

1985's picture

Logo for the Publishing House of the Communist Party by Stefan Kanchev:

Mugford's picture

Both the pens and the books are distorted (too wide and short) which makes them harder to recognize as such. And the fact that they touch also makes recognition a bit harder.

I don't know if changing them will make a successful logo, but it will make them more recognizable, if that's important to you.

Unified's picture

1985 - cooooool, love the simplicity of that mark. that's what i'm trying to achieve. thanks. i'll keep at it.

mugford - agree. i'd like to make this one of these two work. i want to present something simple yet recognizable but not toooo literal. i'm the second third guy they are trying out. what they got before was to busy and to detailed. so i know they want something along the lines of 1985's example.

thanks again. love to hear more input. i'm to present first drafts to client on thursday.

Unified's picture

a few revisions. added a third concept along the line of global access.

riccard0's picture

Third one’s concept could work, but needs refining. Also, at the moment it has too much a “sun over a field” feel. Maybe you can rotate it, say 30° counterclockwise.

litera's picture

Third one is maybe a bit overused. but has a nice idea behind it. An open book over a globe. Quite clever. But contrary to what riccard0 suggested I wouldn't rotate the symbol, but rather make the book more bookish:
1. I'd make pages a bit thinner and round shaped coming from the centre
2. Change book cover so spine will have the outfacing barrel

Globe's lines will have to change as well because they're not placed by rules of cosinus/sinus calculations so the feeling of round globe is a bit lost.

But I don't think the first two work very well. Even though you've put so much time into those I'm afraid it didn't get very far and seems like a dead end.

Unified's picture

i'll rest on those, as i too feel the same, even though i want them to work. =) oh well, i'll concentrate on refining the globe/book idea. gracias.

Unified's picture

refined globe idea. tried out some subtle changes. any thouhts?

litera's picture

those slightly bent are not actually bent at all. They are if you look close enought, but not from the first sight. Which reminds me of my Mrs. coming from hairdresser when she dyes her hair. And I don't see it. My reply is always the same: If you want the change to be visible, make it a real change not a so tinly slight one that even you have problems seeing it after a day or two.

riccard0's picture

What about inverting colours on the half-globe?

Unified's picture

riccard0, when inverted the mark looks unbalanced, heavy on top.

litera, gotcha.

Luma Vine's picture

Honestly, I think your earlier concepts had more potential. The globe is one of the top 5 most overused images in logos, and your treatment is far from taking it somewhere fresh. The book array had merit, and I think the main problems were refinement of the execution. Keep pushing this one, you are getting there!

Unified's picture

i totally agree about the globe fact. i'm hoping to define it a little more, probably not revolutionize the idea by any means, but hope to give a slight twist in hope that it will stand out from previous globe-like designs. I've not completely abandoned the previous concepts. just taking a step back for now in hopes of seeing a unique approach to it. thoughts are always welcomed. thanks luma.

JamesM's picture

Sounds like you already agree with this, but I'd avoid the globe concept unless you can do something really fresh with it. As Luma Vine mentioned its an overused image.

However, I do like the fact that the globe starts to communicate the global network access idea, which the fountain pen & book concepts don't. But it needs to be done in a fresher way. Do a Google Images search for "globe logo" and you'll find tons of similar, unimaginative globes, but among them you'll also find a few examples of how a globe can be done a little differently (the at&t logo, for instance).

Trevor Baum's picture

My favorite fountain pen logo, the Guild of Food Writers:

Unified's picture

Yup. Mine too. I've found some other great examples too.

typerror's picture

What's missing in the books that I think would help is the indentation on either side of the spine (#2 of your April 6 post). I think it is a good concept.

Unified's picture

ahhh, like it. i'll try that out. =) Thanks M.

Unified's picture

starting to really like this. thanks M. thoughts?

riccard0's picture

I prefer the bottom one, but would accentuate the indentation.

Unified's picture

something like this maybe?

Luma Vine's picture

I think this is going in the right direction, but needs a bit more work on execution. Focus on really capturing the essential details that are the essence of a book shape, unmistakable.

It also occurs to me that you could use the right 5 books, and make the bottom one a bit longer vertically - which would create a P shape. Not sure if that idea has merit, but it might be another way to push farther away from the expected and previously done. Would it help or hurt the concept if the books were slightly different?

Unified's picture

@riccard0 - thanks. there is something I like about the tops ones negative space. creates more a flow/united feel.

@luma, i'll keep refining. Maybe the inner pages, rounding the spine a bit more or less, carrying the covers indent to the inside of the pages. Any suggestion would be greatly appreciated.

as for the 5 book option forming a P would be great, unfortunately, I am not at liberty to show the full name of the company. Which doesn't start with a P.

typerror's picture

Maybe more/thinner pages and a thinner spine that is "monoline" would help! It sort of resembles an African American pic now.

Unified's picture

funny. i had a similar thought. thanks.

JamesM's picture

It's getting better, but I still feel it looks dated. Not in the "classic" sense as you mentioned earlier, but like a logo from the 1980s. Sorry but that's just how it looks to me.

Regarding the small indent in the spine, how does it look when the logo is in a small size like it would be on a business card or small web ad? I have a feeling the indent would disappear.

Unified's picture

@jamesM, thanks for the input. 80's were awesome, but maybe not in this case. =)

i might need to revisit the number of books being used to illustrate a network/communication. i like the simplicity so far, hope to find a solution.

Unified's picture

@jamesM, thanks for the input. 80's were awesome, but maybe not in this case. =)

i might need to revisit the number of books being used to illustrate a network/communication. i like the simplicity so far, hope to find a solution.

Trevor Baum's picture

I like the ones with the pen tips far more than the book spines...

Unified's picture

ahhh great! thanks Trevor. I've been working on all three. Will post updates.
lucky for me client doesn't have a specific due date. thanks.

Matt.C's picture

How do they look scaled down do business card size?

PublishingMojo's picture

Mauro, I may be jumping into this thread too late to be helpful, but here are my thoughts for what they are worth. Publishing is not one business. In broad terms, it's two businesses with very different (though overlapping) markets.
First, there's entertainment, where you find books like you used to find in your corner bookstore (fiction, literary nonfiction, travel, humor, children's books, etc.). This segment of book publishing provides the same value to its audience as magazines, movies, television, and games.
The other publishing business is information and education, such as textbooks and reference books. People don't buy these for fun, they buy them because they need the content. And they'll choose the cheapest and most efficient way to get the content. Although information and education are missing from your keywords list, they are (or should be) part of your client's mission. The value your client offers their audience isn't the delivery system, it's the content, and the convenience of getting it without the limitations of a physical document.
A logo that reminds me of physical documents (books, pens) might undermine the client's value proposition. Ideas and learning are intangibles, and therefore hard to incorporate into a visual symbol, but that's what your client is offering.

Unified's picture

@PublishingMojo - very insightful. This company has an equal varied mix of what you've described, entertainment and education.

@Matt.C - it will more then likely exist online as a header or possible marketing material. So, size will vary from 1" to banner size. So far, the logo(s) size pretty clearly with some challenges on the book detail, which I'm hoping to address and find solutions.

riccard0's picture

Optical sizes for logos:
http://typophile.com/node/61096

Luma Vine's picture

This just came up and I thought it might be inspirational if you are still working on this logo.

http://www.behance.net/gallery/CISA/1592921

Unified's picture

awesome! thank you. =)

vilbel's picture

I like the open book idea. But if you're going for a closed book, you might consider, besides the indentation (which I find a big improvement), to add something like this:

Or does that get too messy?

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