Digital design company logo

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Nick's picture
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Joined: 11 Apr 2011 - 3:24pm
Digital design company logo
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Hi All,

I am reworking my companies logo and would love some feedback.

Inspired by the Gralab logo from the 70's, I am trying to create an aesthetic that can make my logo memorable, fun and classic.

I'm fairly happy with the logo at this stage, but I'm not sure the uppercase 'G' is really working and would love an opinion /advice on any of the other letters.

Thanks in advance.

Nick

Trevor Baum's picture
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Joined: 16 Dec 2010 - 8:57am
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This is looking good, but I might recommend a crossbar on the G, so it doesn't look like Crafik.

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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Looking awesome! Maybe a horizontal cross on the lower part of the G would make it less ambiguous. The only other thing I would look at is the inconsistent treatment of rounded vs brush lines. Nice start!

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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Grafik is already the name of a well known graphic design magazine.

Nick's picture
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Joined: 11 Apr 2011 - 3:24pm
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Thanks Trevor & Luma will try your suggestions out tonight.

Nick's picture
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Joined: 11 Apr 2011 - 3:24pm
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Hi Frode,

Yip aware of that, Grafik magazine is a recent re-brand of 'Graphics International' and they dont offer digital design services. If I was using 'grafik magazine' as my brand then I would have reason to worry =) Well I think thats how it works anyway.

Nick

corey vickery's picture
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Joined: 29 Mar 2011 - 9:16pm
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Aren't you supposed to use ® instead of ©?

Decrease the size of the © or have fun with it by creating a lowercase i or an exclamation point.

The apex of the A looks thicker than everything else to me.

Tim Aarts's picture
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Joined: 18 Jan 2010 - 10:50am
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I agree with Trevor and Luma on the G.

Maybe you could try to separate the a and f a bit. Keep the overlap but not making them 'one'.

Handdraw a © in same style would look a lot more professional to me.

Fun logo!

Nick's picture
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Joined: 11 Apr 2011 - 3:24pm
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Thanks for all the great feedback =)

Heres a reworked version with some comments taken on board. Thoughts?

Nick

Trevor Baum's picture
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Joined: 16 Dec 2010 - 8:57am
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Great improvements!

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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I still get caught up on the inconsistent terminals - R & F have brush stroke terminals and the rest have rounded terminals. But it really is nice!

Tim Aarts's picture
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Joined: 18 Jan 2010 - 10:50am
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Looks great! I dont think I mind the inconsistent terminals. It's a bit awkward but in a good way. It ads to the uniqueness. Just like the GRA FIK composition.

You tell us when your website goes live?