I saw this font in GQ and I was wondering if it is an obvious typeface, but I just don't have it on my system. I have New Century Schoolbook and have been pairing it with Futura for a while. Unfortunately, I don't have a lot many weights for NCS and it's a little stiffling. This font, however, looks quite similar in feel, but has more flexibility, perhaps. It seems like the examples show different versions of the same font, so I wondered if you all can figure it out.